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Tuesday, September 21, 2021

Amazon banned 600 Chinese brands, used to give attractive offers to customers for positive reviews

Amazon has blocked nearly 3,000 online merchant accounts that were backed by 600 Chinese brands at its stores. The ban is part of the company's crackdown on consumer review abuses, first reported by The Wall Street Journal. The publication pointed to some companies that provide gift cards to customers in exchange for positive reviews on the store.
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The Verge investigated and found that some of these offers were also covered in the form of VIP trial programs or extended product warranties. Other companies offered incentive packages to those who posted bad reviews, offering them a free product or a full refund provided they removed the negative review.

Cindy Tai, Amazon's vice president of Asia Global Selling, said in an interview with China Central Television that the action was not intended to target China or any other country. It also said that the move has not affected the growth of the Chinese brand on the platform.

Trust in authenticity

In a statement shared with The Verge, Amazon said, customers rely on the accuracy and authenticity of product reviews to make purchase decisions and we have clear policies in place for both reviewers and sales partners who abuse our community features. prohibits. We take legal action against those who violate these policies no matter where in the world they are.

"We will continue to improve abuse detection and take enforcement action against wrongdoers, including intentional policy violations," Amazon said. In which review abuse also comes. The company said that the action taken has been taken in the interest of the customers and to maintain an honest business.